Over the next few weeks, we'll be performing experiments on SmartAssembly to confirm or refute various hypotheses we have about how people use the product, what is stopping them from using it to its full extent, and what we can change to make it more useful and easier to use. Some of these experiments can be done within the team, some within Red Gate, and some need to be done on external users. External testing Some external testing can be done by standard usability tests and surveys, however, there ......
There's a new movement rumbling around Red Gate Towers - the Lean Startup. At its core is the idea that you don't have to be in a company with single-digit employees to be an entrepreneur; you simply have to (being blunt) not know what you should be doing. Specifically, you accept that you don't know everything you need to know in order to create a useful, successful & profitable product. This is something that Red Gate has had problems with in the past; we've created products that weren't aimed ......