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Chris Breisch   .NET Data Practices
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Microsoft has been working on behavioral targeting systems, which determine information about users based on what they do.

To state it more clearly, and give an example, they have a "Demographics Prediction Demo"

The intro says:

You can use adCenter technology to predict a customer’s age,

gender, and other demographic information according to his or her

online behavior—that is, from search queries and webpage views.

I entered my car, Cadillac CTS, and it did pretty well on guessing my age group, but couldn't determine my gender.  You can enter keywords or URLs.  Kind of interesting to play with.  And shows how they're going to be selling their ads to potential buyers.

Posted on Friday, September 1, 2006 9:25 AM General | Back to top


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