Sony have recently announced that the PS3 has overtaken the XBOX 360 in Europe - unfortunately they are wrong. The industry web site: http://www.vgchartz.com/ still shows XBOX 360 leading in the others area (Europe).
What I have found interesting, though, is why are people buying PS3's in Europe - for the gaming? No it is because it is the cheapest way of buying a Bluray player with the latest software at a very sensible price!!! For real gaming the XBOX 360 is still the best (I classify the WII as family gaming...).
I have both a PS3 and an XBOX 360 and guess which one plays games most? Yep the 360. Just tried GTA VI on both and the XBOX wins hands down!!
So what would happen in MS added a bluray player????