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This posting is provided "AS IS" with no warranties, and confers no rights. The opinions expressed within are my own and should not be attributed to any other Individual, Company or the one I work for. I just happen to be a classic techie who is passionate about getting things to work as they should do (and are sometimes advertised and marketed as being able to?) and when I can I drop notes here to help others falling in to the same traps that I have fallen in to. If this has helped then please pass it on - if you feel that I have commented in error or disagree then please feel free to discuss with me either publically or privately? Cheers, Dave
Thin Clients, VDI and Linux integration from the front lines.... Raw and sometimes unedited notes based on my experiences with VMware, Thin Clients, Linux etc.

Just the US? I'd say this was across the board globally, there is a general decline in Newspaper and Magazine advertising that is heading to on-line substitutes, and those that don't get their head around this will be left as dinosaurs?  

Decline Of US Newspapers Accelerating

Duncan Riley
32 comments »

newsprint.jpgFigures released by the Newspaper Association of America show that the decline of newspapers is more rapid than previously thought, with total print advertising revenue in 2007 plunging 9.4% to $42 billion compared to 2006, the biggest drop in revenue since 1950, the year they started tracking annual revenue.

Online provides some solace for the dead-tree business, with internet ad revenue growing 18.8% to $3.2 billion compared to 2006, but a rate significantly lower than the 31.4% growth the year before, and not even close to replacing the losses from print. Online revenue now represents 7.5% of total newspaper ad revenues.

Newspapers do have a future, but as I wrote in November, we are yet to see a major consolidation of print in the United States. Declining revenues will ultimately force consolidation across print media in the United States, and many of those that fail to embrace change will be on borrowed time.

Decline Of US Newspapers Accelerating

Posted on Sunday, March 30, 2008 10:03 PM | Back to top


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