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This posting is provided "AS IS" with no warranties, and confers no rights. The opinions expressed within are my own and should not be attributed to any other Individual, Company or the one I work for. I just happen to be a classic techie who is passionate about getting things to work as they should do (and are sometimes advertised and marketed as being able to?) and when I can I drop notes here to help others falling in to the same traps that I have fallen in to. If this has helped then please pass it on - if you feel that I have commented in error or disagree then please feel free to discuss with me either publically or privately? Cheers, Dave
Thin Clients, VDI and Linux integration from the front lines.... Raw and sometimes unedited notes based on my experiences with VMware, Thin Clients, Linux etc.

Personally I think it's shameful how long this to and froing has been going on with the three commercial stations about retransmitting over Satellite, EPG rights(??), etc. And 7 trying to get going with the Tivo after so long is a disgrace as well.

Someone should take all the people responsible and lock them up and feed them pizza under the door until they can come up with an agreement

/rant off    ;-)

TiVo will fail, says pay TV exec

 Lara Sinclair | August 20, 2007

PAY-TV sales company Multi Channel Network has cast doubt on the future of the digital video-recording platform TiVo, which is backed by the Seven Network, telling advertisers the venture may never get off the ground.

TiVO remote

MCN's Rob Leach says TiVO bombed in Britain

Rob Leach, head of MCN's interactive television division and formerly of British pay-TV company BSkyB, said TiVo had "bombed" in Britain after proving to be "a difficult product to market" partly due to high set-top box costs.

The comments come after media buyers denied a report last week that 20 advertisers had paid $1 million to participate in interactive advertising trials on the TiVo platform.

"No advertisers have put any money down for TiVo at all; that's what we're told by Seven," said a source at the Mitchell & Partners media buying agency, which is one of Australia's biggest. "There's no offer out there as yet."

Mr Leach sought to allay concerns about ad-skipping during a digital advertising seminar held by media agency MindShare earlier this month. He said the May announcement that TiVo would launch in Australia early next year raised more questions than it answered.

"I'm unconvinced TiVo will launch in Australia, despite Channel Seven's announcement," Mr Leach said.

"(BSkyB) had a real policy of acquire or embrace. When TiVo came to Britain, Sky marketed TiVo, and -- whether deliberately or accidentally -- it bombed, and TiVo is not sustained in Britain at all any more," he said.

In both markets, TiVo is a competitor to the pay-TV companies' own digital video-recording (DVR) platforms. In Australia, Mr Leach helps advertisers to devise interactive advertising for Foxtel's digital platform and the Foxtel iQ DVR.

Pressure is building on Seven and TiVo to release more details after they refused to confirm set-top box or subscription costs while announcing the venture in May.

Seven spokesman Simon Francis would not elaborate earlier this month, but said the Beijing Olympic Games, which kick off in August next year, would be a key driver of TiVo take-up.

Mr Leach said the enduring questions about TiVo were how much it would cost; whether it had an EPG -- the program that enables viewers to navigate and record television programs on DVRs more easily; whether there would be additional content; and whether Australia's current broadband structure was good enough to support it.

"A TiVo without an EPG is useless," Mr Leach said. "Is the broadband structure good enough -- because without broadband, TiVo does nothing new."

Yahoo7 chief executive Ian Smith, who also spoke at the MindShare presentation, said TiVo would launch, would be successful, and would give viewers access to additional Yahoo7 content.

"The reason that TiVo will be such an outrageous success will be partly because of the (TiVo) brand," Mr Smith said.

Posted on Tuesday, August 21, 2007 11:47 AM Real Cool Stuff | Back to top


Comments on this post: Channel 7 here in Australia is attempting to introduce the Tivo next year - TiVo will fail, says pay TV exec

# re: Channel 7 here in Australia is attempting to introduce the Tivo next year - TiVo will fail, says pay TV exec
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Wondered when all Australian TV stations incl 2,7,9 10 are going to get their act together and make use of additional broadcasts on extra digital channels. Am sick of seeing the same thing on Digital 1,2 & 3. Lets get some decent subject matter for once as an alternative, Christ, we're still in a backwater here. WAKE UP!
Left by Adam McAllister on Jun 02, 2008 7:05 AM

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